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Recharge with Milk Becomes Title Sponsor of the Mississauga Half Marathon and Official Recovery Beverage

Thursday 21 February 2013

FOR IMMEDIATE RELEASE

Mississauga, ON – The Mississauga Marathon has announced Recharge with Milk as the new title sponsor of the Half Marathon, now the Recharge with Milk Half Marathon. In addition, they are also the Official Recovery Beverage of the 10th Anniversary event.

“Supporting the Mississauga Marathon is the natural thing to do for Dairy Farmers of Canada’, said Solange Heiss, Assistant Director, Marketing and Nutrition Communications at DFC.  “It is important for Dairy Farmers of Canada to support events like the Mississauga Marathon as research continues to point out the many benefits of drinking chocolate milk as an effective post-workout beverage.”

According to research, the post-workout recovery benefit of chocolate milk is the combination of carbohydrates, high-quality protein, fluid and electrolytes. Chocolate milk has all of these nutritional attributes to help refuel and repair exhausted muscles.  After strenuous exercise, this post-workout recovery period is critical for active people at all fitness levels - to help make the most of a workout and stay in top shape for the next workout. The best way to build muscle is to have a good training program and consume protein and carbohydrates to meet your needs. To learn more about how chocolate milk rehydrates, refuels and recharges, please visit: www.rechargewithmilk.ca.

“We’re thrilled to partner with Dairy Farmers of Canada,” says Ben McCarty Race Director.  “We strive to enhance our runners experience and this provides them a unique opportunity to sample chocolate milk as their Official Recovery Beverage at the Recharge with Milk Recovery Area on both race days.”

The 10th Anniversary Mississauga Marathon will take place on Saturday, May 4th and Sunday, May 5th, 2013 and offers “A Run For Everyone”. Events include the Marathon, Petrillo Law Relay Challenge, Recharge with Milk Half Marathon, Valeant Pharmaceuticals 10K, 10K Student Relay, Starbucks Coffee Hazel 5K and SUBWAY® Restaurants 2K Fun Run/Walk. A Runner’s Expo is also part of Race Weekend, a mandatory stop for all participants to pick up their race kits that will take place on Friday, May 3rd and Saturday, May 4th, at the Port Credit Memorial Arena, in downtown Port Credit.

Prices increase on Wednesday, March 27th, registration is available online: www.mississaugamarathon.com.

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CONTACT:
Krystal Duz
905-949-1910 ext.231

kduz@landmarksport.com